Jeans are my weakness. They are the new thing I need every week. What many people can't fathom is why I need a new pair so often. They don't understand that Jeans are what help me express myself. They provide me with a way to explain how I'm feeling and who I am, in a way that nothing else can. 

By: Veronica Virag


An up and coming clothing company that understands how stressful and necessary jeans can be to our quality of life.

We have to accept the fact that we can no longer squeeze into the size that "is rightfully ours". And all we really want is to find a pair that fits well and makes us look great!

We have no "one size fits all" answers, just some simple guidelines on how to find jeans that fit right.

At the DEN we focus on personalized attention, to ensure that each guest has a unique and enjoyable experience.

In the meantime... enjoy my blog :-)

"I have often said that I wish I had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity - all I hope for in my clothes." - Yves Saint Laurent 

"Blue jeans are the most beautiful things since the gondola." - Diana Vreeland 

"I was a tough kid with the jeans, the concert shirt with the flannel over it, the comb in the back pocket and the feathered hair." - Cameron Diaz

"The whole world loves American movies, blue jeans, jazz and rock and roll. It is probably a better way to get to know our country than by what politicians or airline commercials represent." - Billy Joel


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